Like producing a fine boutique wine, increasing sales is an art.

As imports increase and corporate wineries produce more “small” labels, artisan vintners are feeling the squeeze at retail. Unlike the big guys, you can’t compete simply by changing who you are to suit the market—nor would you want to. On the contrary, the only way for artisans like you to get your product into the hands of new customers is to become more you, to leverage the totally “craftisinal” nature of your brand. In short, that’s precisely what you’ll do at the only event created especially for small batch vintners: CBE16.

Here, you’ll find no “one size fits all” solutions. Rather, by connecting with industry experts and a wide spectrum of fellow artisanal beverage producers, you’ll create a customized arsenal of creative ways to reach new customers and convert them to ambassadors for your label. General Session presenters include:


Randall Grahm

Founder Bonny Doon Vineyard

Josh Jensen

Proprietor/Winemaker/Generalissimo Calera Wine Company

Damien Wilson

Hamel Family Chair of Wine Business Education Sonoma State University

Ken Schramm

Owner Schramm's Mead

In addition to learning proven business strategies and post-production secrets from these industry luminaries, you’ll also take advantage of CBE’s conference program, which features sessions on marketing, business development and regulatory issues—all geared toward boutique producers like you.

Make no mistake: Getting your label out there starts with getting here. Don’t miss this unique opportunity to:

  • Learn proven business strategies from industry pioneers
  • Connect with fellow artisans from every beverage segment
  • Find new business partners who cater to smaller scale operations

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